Program leadership · Digital transformation · AI
Ten years turning complex programs into clear decisions and measurable results, across banking, telecoms, and the public sector.
The method
My job is to keep strategy, teams, and technology moving to the same beat.
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Lean portfolio management
I connect strategy to execution so every euro invested has a measurable goal.
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Enterprise-scale delivery
Portfolios of €5M+ with 5–8 concurrent initiatives, from 4G/5G networks to digital strategy.
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Stakeholder orchestration
I translate between technical teams and leadership, and coordinate vendors and teams of 15–30 people.
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AI and digital transformation
I bring AI into real work (LLMs, RPA, cloud), only where it creates value.
Experience
Selected experience
Portfolio consulting for IB-SALUT
Estrategia TI y seguridad para el Ayuntamiento de Barcelona
IT service management for Banco Sabadell
Projects
Projects and automations
AsistAI: an AI personal assistant inside WhatsApp
An AI agent that lives in WhatsApp and manages calendar, email, tasks, Shopify, Meta Ads and social media from a single chat — by text or voice notes.
Automated real estate lead sourcing
Automated crawling of Idealista and Fotocasa that detects new listings and price drops, consolidating them into an always-updated opportunity database.
From a messy email to a lead in the CRM
Every inquiry from Idealista, Fotocasa or the website lands clean, classified and deduplicated in the CRM within seconds — without touching the inbox.
Blog
Recent ideas
PISA 2025: what the numbers tell us (and what they don't)
The OECD has just published the worst reading and mathematics result in its history. I read it with a cool head and write what I actually think — which turns out to be more than I expected.
What program leadership learned from conducting orchestras
A conductor does not play a single instrument, yet is responsible for the entire sound. Portfolio management works the same way — if you let it.
Why I write
This blog is not a showcase: it is how I think in public. What you will find here, and what you will not.